Selling Art

Selling art is probably one of the most difficult missions. Why? If we check for example painters’ or photographers’ artwork, it is always really unique how we evaluate an art. It is also very important that rough capitalism should not ruin the spirit of the artist, the inspiration and the creativity. Some days it can easily happen that the photographer or painter doesn’t have the inspiration or creativity — and that should be totally okay.

I have been selling products and services already for 15 years in the Hungarian and international market. Let me tell you a secret! Honestly, I am never selling anything. I am always suggesting a solution to solve a problem. The most important is to detect the exact needs of your clients and act to serve those needs with your best knowledge, offering them the best service providers. I am strict, consequent and maximalist, and I educate my cooperators to keep this direction — but the biggest challenge and mission for me is selling art.

I fell in love with the photography of Jari Sokka exactly 5 years ago. When I saw his gallery for the first time I could state: this photo-artist has a beautiful soul. His pictures are breathtaking and truly showstoppers. Sometimes I was watching his pictures for 5–10 minutes and found them incredibly beautiful — he always assured me of a virtual journey, even on days when I didn’t have the chance to travel.

In the summer of 2018 I organised for him an exclusive photo exhibition. It required all of my event-organising knowledge: to select the perfect venue — the beautiful Brody Studios — to discuss the event with the owners, choose the most appropriate room and plan the themes on the walls. I asked Mr Sokka to select his favourite 36 pictures, then visited the venue with my talented interior designer friend Siegfried Kató, who created a wonderful 3D plan for the placement.

The pictures were beautifully printed by Vászonkép Nyomda and delivered to the venue, placed exactly as represented on the 3D interior design plan. When the big day arrived everyone who promised to come was there. The guests took their selected pictures off the wall, stood in the queue, introduced themselves to Jari and kindly asked him to dedicate their pictures.

When we are not selling mass products but art, it also requires more personal storytelling, making people fall in love — this is how it works. I truly believe his art is so beautiful and unique that with a more focused communication I will make this dream come true, in a way that he will never lose his inspiration and just enjoy the additional value of selling his art.

This article has been created for the most amazing photographer, my soul mate, my best friend and wisest advisor — Mr Jari Sokka. Many thanks to our content creator mate Marko Novkov for taking awesome photos of this beautiful event. Wishing good luck to everyone! Best regards, Unicorn.